July 29 at 1 PM ET via Zoom
July 29 at 1 PM ET via Zoom – In today’s fast-paced digital landscape, short-form video has emerged as one of the most effective tools for engaging audiences and communicating complex messages quickly. This workshop explored how Appalachian organizations and advocates can leverage short-form video to tell compelling regional stories, highlight community voices, and advance policy goals.
Our expert shared practical examples from their work, demonstrate accessible techniques for creating impactful videos, and discuss strategic approaches to incorporate video content into your existing communications plans.
What this workshop covered:
- Practical techniques for creating compelling short-form videos with limited resources
- How to effectively frame narratives to counter stereotypes and highlight community-driven solutions
- Best practices for distribution across different platforms (social media, websites, email)
- Technical considerations including equipment recommendations, editing tools, and accessibility features
- Strategic approaches to integrating video content with your broader communications goals
Featured Presenters:
Beth Meiklejohn: Digital Storyteller, Content Strategist, and Principal at TwoRoads Strategy
Amanda Berg: Documentary Filmmaker, Creative Consultant, and Founder/Director at Rolling Lemon Creative
Event Follow-Up
EVENT LINKS:
- Watch the full event recording here.
- Library of Congress Royalty Free Graphics for use in video projects here.
- Free music source – YouTube Studio (If link doesn’t work, simply search YouTube audio library. To avoid liability – ALWAYS MAKE SURE the license type is royalty free!!!
- CapCut: Content generator you can use to quickly make engaging video or graphic content here.
- Find Amanda Berg’s professional studio Rolling Lemon here
- Our Speakers provided their LinkedIn information.
- Beth Meiklejohn
- Amanda Berg