Thursday, August 14 @ 2 PM ET via Zoom
Thursday, August 14 @ 2 PM ET via Zoom – Creating compelling video and graphic content is only half the battle – strategic distribution is equally crucial for reaching and engaging your target audiences. This workshop explored effective methods for distributing digital content across various platforms to maximize visibility, engagement, and impact for Appalachian advocacy efforts.
Our expert presenters will shared insights on platform-specific strategies, audience targeting, and analytics to help demonstrate what works and how to refine digital distribution strategies. They discussed both organic and paid distribution methods that work within limited nonprofit budgets.
What attendees learned:
- Platform-specific strategies for social media, email, websites, and partner networks
- Timing and frequency best practices to maximize engagement
- How to leverage analytics to measure impact and refine your distribution strategy
- Budget-friendly paid promotion tactics that extend your reach
- Building strategic partnerships to amplify your content through allied networks
Featured Presenters:
Amanda Berg: Documentary Filmmaker, Creative Consultant, and Founder/Director at Rolling Lemon Creative
Beth Meiklejohn: Digital Storyteller, Content Strategist, and Principal at TwoRoads Strategy
LINKS SHARED DURING EVENT
- RESOURCE – Metriclabs.com: ThruPlays
- https://metriclabs.com.au/glossary/facebook-metrics/thruplays/#:~:text=Definition%3A%20ThruPlays%20is%20a%20metric,if%2015%20seconds%20or%20shorter
- RESOURCE – Grow Progress – data-driven campaign development resource
- https://growprogress.ai
- RESOURCE – Grow Progress Innovation Ohio case study
- https://growprogress.ai/for-causes/case-study-for-causes/innovation-ohio-and-message-development
- RESOURCE – Agency Analytics – reporting platform for marketing initiatives
- https://agencyanalytics.com/kpi-definitions/social-media-shares
Speaker Emails:
Beth Meiklejohn – [email protected]
Amanda Berg – [email protected]
SPEAKER SLIDE DECKS
Amanda Berg slides:
https://docs.google.com/presentation/d/1Xi21h8HsbIXYTxjKVWEtZ93AEkwfGtzT6GVIuIvDjdw/edit?usp=sharing